The media doesn’t care about your product, service or business.
They care about their audience.
If your story doesn’t inform, entertain or solve a problem for their readers, it won’t land, no matter how great you think it is.
Strong coverage comes down to two things:
• Angle: Frame your pitch around a relevant trend, insight or problem, not a self-serving announcement.
• Timing: Tie it to what’s happening right now (news cycle, seasonality, cultural moments).
Shift your mindset:
Don’t ask, “Why is this important to us?”
Ask, “Why would their audience care today?”
That's what will sell it to a journalist.
Published By: GMG | Garis Media Group